Maxim Thailand launches subsidized trips for students of universities in Songkhla

Maxim Thailand, a leading provider of ride-hailing and delivery services, has officially launched its latest initiative, “Special Discount of around 10% for Car Rides within University Areas in Songkhla.” This initiative is part of the company’s commitment to delivering safe, convenient, and cost-effective transportation solutions, while supporting the everyday mobility needs of young people in one of Thailand’s most prominent academic hubs.

According to Maxim’s internal research, students account for one-quarter of the total Maxim users in Songkhla, and this proportion continues to grow steadily. This indicates that rides for students—many of whom rely on scholarships—are becoming increasingly affordable.

Maxim Thailand is committed to a discount policy tailored for young users. Passengers can request rides as usual without entering a promo code, as the system will automatically apply fare reductions for all pick-up and drop-off services within the areas of Prince of Songkhla University only. Additionally, users with valid promotional codes are eligible for further discounts. This initiative aims to reduce transportation costs and improve convenience for students and university members, with no limits on usage.

Recognizing that traveling in groups or managing life both during and outside class hours often requires more space and comfort—combined with Songkhla’s frequent rainfall and hot, humid climate—private car services offer a safer and more suitable transportation option. This allows young people to live their lives to the fullest at any time of day.

Ms. Russana Lehlah, Head of the Maxim Headquarters in Songkhla, stated,“Songkhla is a land of opportunity for the younger generation. However, unpredictable weather and frequent rainfall can make commuting difficult. We sincerely hope that this initiative will help students travel safely, conveniently, and affordably—enabling them to live and grow to their fullest potential each and every day,”

This special discount campaign represents a significant step in Maxim Thailand’s ongoing efforts to tailor its services to local contexts, reaffirming its commitment to creating community-responsive transportation solutions that enhance mobility, opportunity, and quality of life for users in every region.