Bridging Communities: Maxim Connects People Through the Loy Krathong Festival
As Thailand celebrates the Loy Krathong festival on November 15, 2024, Maxim highlights its role in connecting people during this significant occasion. The festival honors Phra Mae Khongkha, the water goddess, through the release of krathongs to express gratitude for water and seek forgiveness. With roots over 800 years ago in the Sukhothai Kingdom, Loy Krathong has evolved into a major cultural event, drawing both locals and tourists to celebrate together.
According to a 2023 study by the Thailand Tourism Authority, over 60% of Thai people actively celebrate Loy Krathong, with approximately 3 million people participating in events across the country. The festival also attracts around 1.5 million tourists annually, contributing significantly to Thailand’s economy, especially in cultural tourism.
Maxim’s participation in the Loy Krathong Festival spans key cities like Chiang Mai, Kon Kaen, Udon Thani, Hat Yai, Korat and Bangkok, reflecting its commitment to sustainability. By offering biodegradable krathongs made from coconut shells, banana leaves, and bread, Maxim aligns with the festival’s core values of honoring nature. This initiative helps reduce plastic waste, ensuring the tradition remains meaningful for future generations. Maxim also fosters community engagement through activities like prize draws and hands-on experiences, strengthening the connection between people, nature, and the environment.
Recognizing the role of Loy Krathong in honoring nature and uniting people, Maxim goes beyond just providing transport. During this busy time, the system efficiently manages high demand, ensuring smooth connections for those traveling to events in both urban and rural areas. By making it easier for friends and families to join in the celebrations, Maxim supports the community spirit and helps people engage in this meaningful occasion.
“We see Loy Krathong as a powerful symbol of connection, not just to the water and nature but also to each other,” said Pongpath Aksaraworakarn, Maxim Head. “As a company that values culture and community, we are proud to support this important festival and help bring people together in a meaningful way.”
Loy Krathong is a time to reflect on sustainability, and Maxim, as a leading ride-hailing service, embraces these values by honoring water bodies and supporting the preservation of natural resources for future generations. Through its services, Maxim not only provides convenient transportation but also connects communities, helping people come together to celebrate this meaningful tradition and fostering unity across regions.
Background Info
Maxim was launched in Thailand in August 2022. The first order was completed in Chiang Mai. Currently, the service is available in 17 more cities around the country.
Since 2022, the company has been developing innovative technologies for ordering transport and other services, making it more modern, accessible and safe. The service has created a system that makes it possible to register an unlimited number of clients and partner-drivers, and process millions of orders. The Maxim app for ordering services and the Taxsee Driver app for working with orders are among the world’s top apps with millions of users.
The mission of the service is to constantly improve user interaction and help people move towards their goals.
