The Coca-Cola Foundation Thailand and Thai Red Cross Society Extend 18-Year Legacy with ‘Namthip Gives Back’ Project, Continuing Nationwide Support for Disaster Victims for Three More Years
The Coca-Cola Foundation Thailand, represented by Director Mr. Dhongchai Sirithorn (4th left), Vice Chairman's Representative Mr. Nuntivat Thamhatai (6th left), and Director and Secretary Sarut Wittayarungruangsri (5th left), has signed an agreement with the Relief and Community Health Bureau of the Thai Red Cross Society, represented by Director Lt. Gen. Dr. Amnat Barlee (3rd left), Dr. Ch. Khemsiri Kongrakkiattiyoti (2nd from left), Deputy Director of the Disaster Relief Office and Ms. Sukanya Supudommungmee (far left), Head of the Relief Division to extend the ‘Namthip Gives Back’ project for 2025-2027, reinforcing their commitment to disaster relief efforts nationwide.
Bangkok, 3 December 2024 – The Coca-Cola Foundation Thailand, established by the Coca-Cola system in Thailand—comprising ThaiNamthip Corporation Ltd., HaadThip plc., and Coca-Cola (Thailand) Ltd. —has renewed its partnership with the Relief and Community Health Bureau, Thai Red Cross Society, Through a newly signed memorandum of understanding, the 'Namthip Gives Back' project has been extended for another three years (2025 to 2027). This collaboration leverages Coco-Cola’s extensive nationwide logistics network, operated by ThaiNamthip and Haadthip, to ensure swift delivery of ‘Namthip’ drinking water to Thai Red Cross relief units in disaster-affected areas, thereby enhancing the organization's disaster relief capabilities.
“The Coca-Cola Foundation Thailand has always prioritized social and community responsibility as a core mission, aiming to enhance the quality of life across Thai society,” remarked Mr. Dhongchai Sirithorn, Director of the Coca-Cola Foundation Thailand, regarding the partnership’s longevity. “Over the past 18 years, we have been honored to collaborate with the Thai Red Cross Society to support disaster prevention and relief efforts nationwide through the ‘Namthip Gives Back’ project. We are delighted to extend this partnership for another three years with a total budget of 6 million baht. By leveraging Coca-Cola’s extensive distribution network, we will continue to ensure the prompt delivery of Namthip drinking water to those in need. Additionally, we remain steadfast in our commitment to supporting the broader initiatives and activities of the Thai Red Cross Society.”
Lt. Gen. Dr. Amnat Barlee, Director of the Relief and Community Health Bureau, Thai Red Cross Society, said: “At the Relief and Community Health Bureau, our mission is to enhance the well-being of Thai citizens by fostering stability, equality, and sustainability. We take pride in our comprehensive disaster management approach, which spans preparedness, immediate response, and recovery, as well as our public health initiatives for vulnerable communities nationwide. The ‘Namthip Gives Back’ project exemplifies a highly effective public-private partnership, demonstrating how cross-sector collaboration can generate meaningful social impact. This renewed commitment will further strengthen our ability to respond to crises swiftly and effectively. We are deeply grateful for the Coca-Cola Foundation Thailand’s unwavering support over the past 18 years and look forward to continuing our shared mission of creating positive change in Thai society.”
The renewed ‘Namthip Gives Back’ project will run from 2025 to 2027, with the Coca-Cola Foundation Thailand providing an annual budget of 2 million baht, totaling 6 million baht over the three-year period. The project includes the distribution of ‘Namthip’ 550ml drinking water to disaster-affected areas across the country. To enhance operational efficiency, the Foundation has invested in an online platform (www.namthipgivesback.org), streamlining water requests for Thai Red Cross staff and related agencies. This platform facilitates swift coordination and timely delivery of aid.
“As we mark 18 years of the ‘Namthip Gives Back’ project, we celebrate how this partnership reflects the Coca-Cola Foundation Thailand's enduring mission to create lasting social value. Through collaboration with government, non-profit organizations, and communities, we have reached disaster victims nationwide and distributed more than 7 million bottles of Namthip drinking water through our logistics system. This emphasizes our commitment to strengthening Thailand's disaster response capabilities for the future.” Mr. Sirithorn concluded.
The renewal of the ‘Namthip Gives Back’ project reaffirms the enduring partnership between The Coca-Cola Foundation Thailand and the Thai Red Cross Society, highlighting a shared commitment to supporting disaster victims and strengthening community resilience. Together, they continue to set a benchmark for impactful public-private collaborations, ensuring timely aid and fostering a brighter, more sustainable future for Thai society.